The story behind Boulder-based label Starkland
“New music always stood out to me. I gravitated toward it,” Thomas Steenland says.
After 43 years in new music, the appeal hasn’t faded for Steenland. With his Boulder-based label Starkland, he continues to release genre-defying, innovative new music for adventurous listeners.
Steenland established himself in Colorado’s new music industry in the 1970s. After graduating from the University of Colorado, he took over Owl Recording, Inc., a new-music label founded in 1976. Owl, the brainchild of Steenland’s professor Cecil Effinger, was one of the United States’ first major non-profit labels, a revolutionary idea in the music industry. Freed from industry norms, Owl pursued their mission of releasing new music LPs of “high artistic, educational or historical worth not otherwise available” with Steenland at the helm.
After 15 years at Owl, Steenland’s entrepreneurial spirit grew restless, as he saw Owl’s legacy fade when CDs began to eclipse LPs. He decided to revamp Owl’s mission to meet technological advancements. This led to the creation of his own label in 1991, based in Boulder, which released CDs exclusively.
“I think a label can be based anywhere,” Steenland says. “But I was here in Boulder and had connections that evolved out of my experience with Owl. It was an easy transition from running that label to forming my own label.”
He decided to name his label Starkland, a play on his last name Steenland (which means “stone land” in Dutch).
“I have always loved the word stark, and I wanted it to indicate that it was edgy music,” Steenland says. “It wasn’t easy listening, new-age music.”
The word stark certainly embodied the label’s mission. Stark means utter and sheer, suggesting an absolute commitment to new music. Stark means severe, harsh and sharp, suggesting the tendency of new music to challenge expectations. Stark also means desolate and barren, perhaps a nod to unexplored musical territory and the sparsely populated landscape of the new music industry.
Starkland’s first release, a reissue of composer Tod Dockstader’s LPs on CD, sat at the intersection of unexplored musical and technological territory. The CD reissue presented the audio, especially the bass, with greater depth and authenticity than the original LPs released 25 years earlier. The reissue garnered attention and rave reviews from critics.
From there, Starkland grew, releasing music by cutting edge composers including Paul Dresher, Jay Cloidt and Guy Klucevsek. Later, Steenland experimented with new audio techniques, notably surround sound in the 2000 release Immersion, which featured 13 experimental electroacoustic commissions.
Nothing was too extreme for Starkland, not even Elliott Sharps’ 2015 album The Boreal, a turbulent auditory experiment.
“I can’t say I have rejected anything because it’s too extreme,” Steenland admits. “There would be other reasons. Elliott Sharp’s album is very challenging to listen to. You have to be in the right frame of mind. But he’s a big name, and that album got over 30 reviews. He has fans, but it’s not easy listening.”
In the digital music age, Steenland has been forced again to adapt to technological advancements, this time unwillingly, as CDs fade away like Owl’s LPs, eclipsed by mp3 and digital streaming services.
“The big change is how music is presented and sold to the public,” Steenland says. “I made the transition from LPs to CDs and now from CDs to digital, but the music is a constant. I really enjoyed CDs because the sound was significantly better than LPs. Now CDs are going away, and it’s becoming a digital world.”
Steenland is not a fan of this new “digital world.” Frustrated by low quality audio, he dismisses millennials’ listening habits.
“People are more interested in convenience than quality,” Steenland says. “On Spotify or SoundCloud, the quality is really low. It’s a very different experience for the listener. Spotify’s data rate is about one-seventh of what a CD is. They are throwing away six-sevenths of the music. That’s discouraging when you worked really hard to make a beautiful sounding master tape.”
In the future, he believes 5G wireless will eliminate the need for mp3 by expanding current limits on storage capacity and data rate.
“I think if 5G comes in, that is incredibly faster,” Steenland says. “It can stream high resolution video in real time. That would mean it can also stream high resolution audio. Hopefully then mp3 will go away, and we can go back to listening to CD or even better quality.”
Amidst the pandemic, he admits little has changed for Starkland, as the label focuses on chamber music releases. Musicians do their own recordings in home studios or in a socially-distanced studio setting. The only issue is promotion, such as Starkland’s recent release of Danielle Buonaiuto’s Marfa Songs, a “problem everyone faces” in the 2020 recording industry, he says.
“When COVID-19 came in, Danielle could not have a release party in New York City. That was really unfortunate. [A release party] gives critics more reason to pay attention to the album. It’s a problem. It’s disappointing, but what can you do?”
Instead in 2020, Steenland chooses to focus on what he can control. So he continues his 40-year mission of releasing new music and pursuing the highest-quality sound, meanwhile dreaming of a day when mp3 goes away.
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You may access the full Starkland catalogs here.